Our Process

Simulation Context Matters

The context in which a learning experience takes place plays a vital role in creating lasting, applicable memories. Research shows that memories are more durable and more easily recalled when they’re formed in conditions similar to those in which they’ll be applied. This is why pilots train in flight simulators and emergency responders prepare in realistic drills.

Context includes both external settings and internal states, such as pressure, stress, and decision-making complexity.

Because you will likely apply your learning in a fast-paced, high-stakes business environment, the simulation places you in a realistic leadership scenario. You will serve as a member of an Executive Leadership Team, charged by the Board of Directors to:

  • Deliver strong financial performance
  • Minimize environmental impact
  • Increase both business and social value
  • Operate with transparency, accountability, and respect for employees and stakeholders

In this role, you’ll navigate familiar business pressures, such as:

  • Meeting performance expectations within constraints
  • Aligning strategic vision with day-to-day execution
  • Balancing innovation with sound financial management

This immersive experience allows you to see how your decisions directly impact results. Additionally, learning is amplified by observing competing teams, who may choose strategies that differ from your approach, offering a broader perspective and deeper insights.

Our simulation game process is easy to use.

Our Process

Our simulation game process is easy to use.

Simulation Context Matters

The context in which a learning experience takes place plays a vital role in creating lasting, applicable memories. Research shows that memories are more durable and more easily recalled when they’re formed in conditions similar to those in which they’ll be applied. This is why pilots train in flight simulators and emergency responders prepare in realistic drills.

Context includes both external settings and internal states, such as pressure, stress, and decision-making complexity.

Because you will likely apply your learning in a fast-paced, high-stakes business environment, the simulation places you in a realistic leadership scenario. You will serve as a member of an Executive Leadership Team, charged by the Board of Directors to:

  • Deliver strong financial performance
  • Minimize environmental impact
  • Increase both business and social value
  • Operate with transparency, accountability, and respect for employees and stakeholders

In this role, you’ll navigate familiar business pressures, such as:

  • Meeting performance expectations within constraints
  • Aligning strategic vision with day-to-day execution
  • Balancing innovation with sound financial management

This immersive experience allows you to see how your decisions directly impact results. Additionally, learning is amplified by observing competing teams, who may choose strategies that differ from your approach, offering a broader perspective and deeper insights.

Our simulation game process is based on experiential learning.

Our Experiential Learning Process

Our sustainability simulation game is grounded in Kolb’s experiential learning cycle, providing a hands-on, reflective process that helps participants build strategic and collaborative skills.

  • Experience.Working in Executive Leadership Teams, participants develop a company vision along with strategic goals and objectives. They implement plans, design and market a product, engage with stakeholders, manage employees, monitor competitors, and bring their product to market. Teams then receive performance metrics including financial results, environmental impact, and social performance data.
  • Reflect.Participants analyze their performance and discuss what happened, drawing on both simulation data and their own knowledge and experiences. They reflect on team dynamics, decisions, and outcomes.
  • Process. Through structured dialogue and critical thinking, participants identify lessons learned, evaluate assumptions, and develop new insights or improved strategies.
  • Apply. Teams take what they’ve learned and apply it in the next cycle of the simulation, translating reflection into action and strengthening their skills through iteration.

Our simulation game process is based on experiential learning.

Our Experiential Learning Process

Our sustainability simulation game is grounded in Kolb’s experiential learning cycle, providing a hands-on, reflective process that helps participants build strategic and collaborative skills.

  • Experience.Working in Executive Leadership Teams, participants develop a company vision along with strategic goals and objectives. They implement plans, design and market a product, engage with stakeholders, manage employees, monitor competitors, and bring their product to market. Teams then receive performance metrics including financial results, environmental impact, and social performance data.
  • Reflect.Participants analyze their performance and discuss what happened, drawing on both simulation data and their own knowledge and experiences. They reflect on team dynamics, decisions, and outcomes.
  • Process. Through structured dialogue and critical thinking, participants identify lessons learned, evaluate assumptions, and develop new insights or improved strategies.
  • Apply. Teams take what they’ve learned and apply it in the next cycle of the simulation, translating reflection into action and strengthening their skills through iteration.
  •  
Sustainability Mindset

Traditionally, the financial bottom line has been the dominant measure of business success. In this model, environmental resources (like raw materials) and social resources (like labor) are viewed primarily as inputs used to achieve a company’s financial goals. This reflects a transactional mindset, where people and the planet are managed in service of profitability.

Today, however, leading companies are rethinking this approach.

Organizations embracing the triple bottom line -people, planet, and profit – recognize that business is not separate from natural and social ecosystems, but deeply embedded within them. These ecosystems provide essential services that support both life and commerce: clean water, breathable air, fertile soil, and a stable climate. As these systems face increasing risk, the need for corporate responsibility and sustainable action becomes urgent.

The Green Business Lab provides participants with an opportunity to explore this integrated mindset in practice. While the Lab challenges teams to make strategic decisions that balance financial performance with environmental and social impact, many of the most meaningful lessons come from the conversations the Lab sparks.

Because sustainability isn’t just about reducing carbon or improving efficiency. It’s also about how people collaborate to solve complex, value-driven problems. The simulation fosters skills such as ethical reasoning, active communication, and shared vision. These soft skills drive transformational learning and are essential to leading real-world change.

People are creative in the simulation game.

Our simulation game process teaches sustainability.

Sustainability Mindset

Traditionally, the financial bottom line has been the dominant measure of business success. In this model, environmental resources (like raw materials) and social resources (like labor) are viewed primarily as inputs used to achieve a company’s financial goals. This reflects a transactional mindset, where people and the planet are managed in service of profitability.

Today, however, leading companies are rethinking this approach.

Organizations embracing the triple bottom line -people, planet, and profit – recognize that business is not separate from natural and social ecosystems, but deeply embedded within them. These ecosystems provide essential services that support both life and commerce: clean water, breathable air, fertile soil, and a stable climate. As these systems face increasing risk, the need for corporate responsibility and sustainable action becomes urgent.

The Green Business Lab provides participants with an opportunity to explore this integrated mindset in practice. While the Lab challenges teams to make strategic decisions that balance financial performance with environmental and social impact, many of the most meaningful lessons come from the conversations the Lab sparks.

Because sustainability isn’t just about reducing carbon or improving efficiency. It’s also about how people collaborate to solve complex, value-driven problems. The simulation fosters skills such as ethical reasoning, active communication, and shared vision. These soft skills drive transformational learning and are essential to leading real-world change.

Sustainable Development Goals

In 2015, all United Nations Member States adopted the 2030 Agenda for Sustainable Development.  The 2030 Agenda included the 17 Sustainable Development Goals (SDGs) and 169 targets.

The Declaration to implement Agenda 2030 states:

“On behalf of the peoples we serve, we have adopted a historic decision on a comprehensive, far-reaching, and people-centered set of universal and transformative Goals and targets. We commit ourselves to working tirelessly for the full implementation of this Agenda by 2030.”

Then, the World Benchmark Alliance (WBA) began a multi-year process in 2017 to develop a set of free and publicly available benchmarks to assess the progress of 2000 keystone companies against the SDGs.

The benchmarks use the best available science and consider existing international norms and standards.  The benchmarks help clarify how companies can contribute to sustainability and what societies expect from companies.  So far, benchmarks have been created for:

  • Gender
  • Corporate Human Rights
  • Ocean
  • Financial Markets

In The Green Business Lab, company decision options are tagged with corresponding Sustainable Development Goals.

Sustainable Development Goals

In 2015, all United Nations Member States adopted the 2030 Agenda for Sustainable Development.  The 2030 Agenda included the 17 Sustainable Development Goals (SDGs) and 169 targets.

The Declaration to implement Agenda 2030 states:

“On behalf of the peoples we serve, we have adopted a historic decision on a comprehensive, far-reaching, and people-centered set of universal and transformative Goals and targets. We commit ourselves to working tirelessly for the full implementation of this Agenda by 2030.”

Then, the World Benchmark Alliance (WBA) began a multi-year process in 2017 to develop a set of free and publicly available benchmarks to assess the progress of 2000 keystone companies against the SDGs.

The benchmarks use the best available science and consider existing international norms and standards.  The benchmarks help clarify how companies can contribute to sustainability and what societies expect from companies.  So far, benchmarks have been created for:

  • Gender
  • Corporate Human Rights
  • Ocean
  • Financial Markets

In The Green Business Lab, company decision options are tagged with corresponding Sustainable Development Goals.

Use in virtual, in-person, or blended classes.

Use in virtual, in-person, or blended classes.

The Green Business Lab logo for the simulation.

Enter your email to subscribe to

The GBL Business Sustainability Blog

We're happy to have you join us! Subscribe & receive our latest posts in your inbox. We respect your privacy & never share your information. You can unsubscribe at any time.

Thank you for subscribing!