Business sustainability is broad and dynamic. The planet, and the people living on it, are constantly evolving. And companies, the environment, and society are a system, each influencing the others.

That’s why the Green Business Lab adapts to new developments in business sustainability as they unfold. It can adapt because it is a modular platform rather than a single-topic simulation. Over the years, we have developed a rich and growing library of current content on the topic.

What’s more, our design lets you choose the content you want, such as:

• Circularity
• Renewables
• Climate Change
• Water Stewardship
• Stakeholder Engagement
• Diversity and Equity
• Ecosystems Services
• Deforestation
• Life Cycle Thinking
• Corporate Social Responsibility
• Supply Chain Disruption
• New Business Model

The topic of business sustainability connects to people’s desire for work that is purposeful. 

According to Forbes magazine, “9 out of 10 workers would take a pay cut if it meant the opportunity to participate in more purposeful work.”

And Pew Research found in 2021 that GenZ and Millenials are more engaged in combating climate change than prior generations.  So, to attract and retain the desired workforce, employers will have to address those issues most important to their workforce.  That means giving employees opportunities to add value through business sustainability.

These projects can engage, inspire and motivate employees while being good for company performance.  Business sustainability projects create value, grow markets, encourage innovation, and reduce cost and risk. 

The bottom line is that purpose-driven work is good for company profit, the planet, and people.

The simulation game’s context is a fictional industry one might find in the mobility or transportation sector.  The selection of a fictional industry that at the same time is familiar creates meaningful learning opportunities for business sustainability:

1. Because the mobility or transportation sector is connected to other business sectors and has a significant impact on our planet, economies, and global communities, it is central to business sustainability.
2. Because the specific industry is fictional, we are not locked to the practices of a single industry or sector and can draw on examples from any industry.
3. Participants can readily apply the lessons to any industry after the simulation is over.
4. Although it is a fictional industry, the business simulation is calibrated to real-world performance and metrics such as Income Statements and Energy Consumption Reports.