Business sustainability and ESG (Environmental, Social & Governance) integrate business principles, environmental science, and social behavior. It is a complex, nuanced, and fast-moving field.

The Green Business Lab’s mission is to empower people to adopt practical and profitable ESG strategies to increase agility and resilience for the challenges ahead.

People often tell us that they find it challenging to keep up with sustainability news because many stories require the reader’s familiarity with science, policies, or business terms or because the bad news is overwhelming.

Our goal is to share stories of innovation and progress with enough context and background to be understandable and encouraging. We’re happy you are joining us!

Business Sustainability Blog

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Large steel rolls in the factory

Steel Decarbonization Has Multiple Approaches

Decarbonization of the steel industry is behind schedule and will require multiple approaches as we move to a hydrogen economy.
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Barista making a latte.

Starbucks Expands Its Reusable Cup Program

Starbucks hopes to reduce its use of single-use cups by allowing customers to use their own mugs or travel tumblers in the US and Canada.
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software ones and zeros

Carbon Intensity and Green Information Technology

Green IT can shift a company's computational workload to locations and times when renewable energy is available to reduce carbon impact.
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papaya seeds

Designed by Nature

Inspired by nature, zoologists studied how birds carry fruit seeds. The result is an innovative nanofiber that has promising industrial and biomedical applications.
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stacked tires

Tires Go Circular

Worldwide, more than 1 billion tires are disposed of annually. As the global production of tires grows, entrepreneurial companies focus on circular solutions.
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Lenses for Display Go Circular

Plastic lenses used in eyeglasses, until replaced by prescription lenses, make 4000 tons of waste annually.  Companies are taking action.
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stacks of books

Value-Added Strategy Reduces Waste

Entrepreneurial companies are finding business opportunities to reduce waste created by the pulping of unsold books to make room for new titles.
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e-bikes charging

E-bike Charging Innovation

E-bikes are a growing industry due to their unique advantages and contribution to decarbonization strategies. Convenient charging is essential.
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underwater data center

Energy Innovation for Data Centers

Research shows that underwater data centers may reduce energy consumption and emissions by 40% while increasing data speed. Commercialization is starting.
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Mangrove shoreline

Blue Carbon Ecosystems

Companies are investing in blue carbon - mangrove forests, seagrass meadows, and tidal salt marches - to meet their climate, biodiversity, and social goals.
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tide water

Tidal Energy

Tidal energy complements wind and solar power because it is continuous, has a high energy density, and has a small footprint when harvested.
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blocks made of plastics

Circular Solution for Unrecyclable Plastics

This circular process turns plastic waste into valuable materials, keeping plastic from our oceans and replacing cement blocks with a carbon-friendly alternative.
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