According to Forbes magazine, “9 out of 10 workers would take a pay cut if it meant the opportunity to participate in more purposeful work.”
And Pew Research found in 2021 that GenZ and Millenials are more engaged in combating climate change than prior generations.
Put the two together, and it is easy to see how business sustainability connects to people’s desire for work that is purposeful.
New hires read company mission and values statements when selecting an employer. And they expect the company to act with transparency, consistency, and authenticity around those values.
So, to attract and retain the desired workforce, employers will have to address the issues most important to their workforce. That means giving employees opportunities to add value to the company through initiatives that are good for the environment and society.
Savvy employers pursue projects that engage, inspire and motivate employees while growing markets, encouraging innovation, and reducing cost and risk.
Purpose-driven work is good for a company’s triple bottom line, profit, the planet, and people. The Green Business Lab teaches triple bottom line strategies to help companies be more agile and resilient for the challenges ahead.
