Business sustainability is a broad subject since companies, the environment, and society are a system, each influencing the others.

That’s why the Green Business Lab is continuously adding new content to keep current.  We have a large and growing library of decision topics and tutorials.

Executive Teams make decisions about:

• Circularity
• Water Stewardship
• Stakeholder Engagement
• Ecosystems Services
• Deforestation
• Biodiversity
• Life Cycle Innovations
• Corporate Social Responsibility
• Supply Chain Disruption
• Sustainable Business Models

And we have tutorials with content about:

• Circularity
• Greenwashing
• Creating a Culture of Sustainability
• Stakeholder Engagement
• Governance
• Reporting

The topic of business sustainability connects to people’s desire for work that is purposeful. 

According to Forbes magazine, “9 out of 10 workers would take a pay cut if it meant the opportunity to participate in more purposeful work.”

And Pew Research found in 2021 that GenZ and Millenials are more engaged in combating climate change than prior generations.  So, to attract and retain the desired workforce, employers will have to address those issues most important to their workforce.  That means giving employees opportunities to add value through business sustainability.

These projects can engage, inspire and motivate employees while being good for company performance.  Business sustainability projects create value, grow markets, encourage innovation, and reduce cost and risk. 

The bottom line is that purpose-driven work is good for company profit, the planet, and people.

The simulation game’s context is a fictional industry one might find in the mobility or transportation sector.  The selection of a fictional industry that at the same time is familiar creates meaningful learning opportunities for business sustainability:

1. Because the mobility or transportation sector is connected to other business sectors and has a significant impact on our planet, economies, and global communities, it is central to business sustainability.
2. Because the specific industry is fictional, we are not locked to the practices of a single industry or sector and can draw on examples from any industry.
3. Participants can readily apply the lessons to any industry after the simulation is over.
4. Although it is a fictional industry, the business simulation is calibrated to real-world performance and metrics such as Income Statements and Energy Consumption Reports.